Target Christmas Sweater That Changes From “Naughty” To “Nice” With One Swipe Of Its Sequins Sells Out, As Festive Fans Go Wild For The $28 Design

Nearly the entire stock of one of Target’s cheeky holiday sweaters sold out overnight after a video of it in action won over countless shoppers.  This holiday season, Target debuted a particularly festive Christmas sweater under the brand Well Worn.  The sequined top reads “On the Naught List” in bold print — until a hand is swiped across the sequins, which is when the word “naughty” turns to “nice.”  The $27.99 On The Naughty List Long Sleeve Ugly Christmas Sweater comes in black and features a snowflake and mistletoe design on the front.  The words “On the Naughty List” are written across it, with the word “naughty” spelled out in white and red sequins.  These are two-sided sequins, though, so when the wearer runs her hand across them, they flip — revealing the word “nice” in white and green sequins.  The reasonably-priced sweater was likely available in Target stores and on its website for several weeks or even months when, on Wednesday, a Redditor shared a video of a female classmate wearing it.  Though there seemed to be plenty of stock left before the video was posted, the sweater has nearly sold out in the day following.

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Posted in All Stories, Annoucer Blogs, Gary Gamble Tagged with: , , ,

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