It’s not “..what’s in your wallet”..rather ” whats on your phone.” A new survey indicates the future of of e-commerce rests in mobile.
53% of consumers use their smartphones to make online purchases at least once. 4 out of 10 consumers use mobile to purchase for entertainment; digital products and consumer goods.
Over 82% of consumers using mobile to make an online purchaser say at least one thing prevents them from making an actual purchase. The most common reason is due to the small screen. A poor landing page is in second place.