The message behind today’s campaign to support victims of the deadly Humboldt bus crash is simple — we are all one team.
A group of British Columbia hockey moms is urging people to wear a sports jersey — hockey or otherwise — in support of the Saskatchewan community at the centre of the tragedy.
One of the women says she wants people in Humboldt to know they’re not alone.
Jennifer Pinch wants participants to post a photo of themselves in a jersey on social media with the hashtag — Jerseys-for-Humboldt.
Thousands of Canadians have pledged online to take part in the so-called Jersey Day, which also encourages people to wear the team’s main colour, green, or a green ribbon.
Sixteen people died as a result of the highway crash involving the Humboldt Broncos junior hockey team, and another 13 were injured.