An Ikea Restaurant? Maybe

Have you ever eaten at Ikea?  Their Meatballs are famous and delicious.

From an article on Fortune.com the people at FastCompany have learned that Ikea may be considering a stand alone restaurant.

Ikea knows that a hungry shopper is not a happy shopper and they call their meatballs “sofa sellers”.

They also learned that 30% of Ikea Food customers didn’t go to shop, just eat.  Their food division worldwide takes in $1.8 Billion in revenue.  So they may explore opening a stand alone Ikea restaurant.

I can just imagine your place setting comes complete with fork, knife and an Allen key.  I bet their menus would just be pictures and no words. Would you have to put the meal together yourself?  So many questions.

See full article here

Sources Fortune.com, FastCompany, Ikea.

Image Jeff Brown; Food stylist: Kate Schmidt via Fast Company.com

Posted in All Stories, Annoucer Blogs, Dave Creelman

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