A woman was shocked when an ad showing a woman dressed in an identical outfit to hers popped up on her phone. Jen Lewis, from Brooklyn, spotted the bra ad from Third Love featuring a model wearing a pair of pale blue skinny jeans and short-sleeved pink blouse.
The writer and designer recreated the model’s pose and posted the near-identical pictures side-by-side on Twitter, where they have since gone viral with more than 20,000 likes.
In it She writes “Uh, Facebook just served me a bra ad where a woman is wearing the outfit that I’m currently wearing.”
Her tweet attracted hundreds of comments from horrified social media users, with conspiracy theories abounding – and many suggested the ad could have been targeted using image recognition via Jen’s laptop or iPhone camera. Facebook is increasingly using sophisticated technology to bring users personalized or targeted ads; just last month it were forced to deny that the network “listens” to users through their devices’ microphones.