A revolutionary Canadian snack-bar start up, run by a small but mighty entrepreneur is taking on the big guns by demonstrating that contrary to popular belief, fat is good for you. Suzie Yorke spent the bulk of her career working for world renowned consumer packaged goods companies, and the last 10 years as a marketing executive in top-notch weight-loss companies. Suzie, a single mom-who among other things has competed in 11 Ironman triathlons has just started – suzies good fats company- with a mission to change how women eat by focusing on more, good fats, less sugar and how women actually feel about what they eat. Her first product launch features the coconut,chocolate chip and peanut butter chocolaty snack bar-containing only 1 to 4 grams of sugar, 8 grams of protein and lots of healthy fats! By comparison most other snack bars in the category contain 20 grams of sugar.
Suzie said: “We now know conclusively that studies dating back to the 50’s , on which a lot of low fat trends are based, are seriously flawed and sugar is the enemy we should be avoiding not fat.”
source: Suzies Good Fats