Doritos is making lady-friendly tortilla chips that are quieter to eat, less messy and come in a packet designed to fit in handbags. The company says women do not like to crunch loudly or lick their fingers in public while eating the snacks – unlike men. Indra Nooyi, Global Chief Executive of PepsiCo, which owns Doritos, said: “They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.” The female-friendly chips will also come in different packs – so they can fit in handbags more easily. She said the company was looking to launch the product soon.
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