New research shows that the average person has his/her “wine awakening” at the age of 29. A new study of 2,000 wine drinkers showed that average Americans will only start to fully appreciate a good bottle of vino toward the tail end of their 20s. The average American can name four wine types off the top of their head, and is most familiar with chardonnay (69 percent), merlot (62 percent), and rosé (58 percent). Americans are embracing wine and becoming knowledgeable on the subject earlier and earlier, with millennial respondents being able to name the most wine varietals off the top of their head compared to those older. They could name five on average, whereas those aged 55 or older could only name three. Millennials are also appreciating wine at the youngest average age at 23-years-old, compared to those aged 55 and older coming around to wine at age 34. The new survey, conducted by OnePoll, found that zinfandel was the most popular first wine that awakened a person’s wine senses, with 17 percent saying it was the first they knew they liked. Americans prefer their wine to be smooth (56 percent), fruity (48 percent), and sweet (47 percent), with chardonnay being voted tops as the wine that Americans are drinking most frequently.
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