One in three people have made the cardinal sin of forgetting their partner’s birthday – and men are twice as likely to forget, according to new research. Of those who have forgotten a birthday, it doesn’t seem to happen just once. It turns out that partners will commit this birthday misdemeanor four times throughout their time together. But how serious are these relationships? Nine in 10 were in serious relationships when they forgot their partners’ birthday. A study conducted by OnePoll, in conjunction with Evite, looked into the birthday celebration habits of 2,000 Americans and found that as many as 35 percent of people have had their significant other forget their birthday. Traditionally, men have a worse track record for remembering their partners’ birthday, and results proved this to be true — 52 percent of men have forgotten their partners’ birthday, versus just 24 percent of women. On the most recent occasion that partners’ forgot their significant others’ birthday, one in five were unable to salvage their mistake and plan something at the last minute. As a result, it’s no surprise that arguments and breakups result because of a forgotten birthday. One in five have had a fight as a result of a forgotten birthday, and another 12 percent have broken things off entirely.
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